Customer Retention & Loyalty

Consumer packaged goods (CPG) companies are adapting to new privacy regulations as well as the loss of third-party cookies and ad identifiers on mobile devices, such as the identifier for advertisers (IDFA) on iPhones. Customer Retention & Loyalty solutions on AWS are designed to help CPG companies build direct relationships with customers, gain valuable consumer insights, and improve marketing effectiveness as well as brand loyalty. By using these solutions, CPG companies can overcome challenges like higher customer acquisition costs, lower return on ad spend (ROAS), and loss of consumer insights resulting from privacy changes. Additionally, these solutions help CPG brands create compelling experiences that foster brand affinity among younger consumers, who tend to have less inherent brand loyalty, thereby increasing customer lifetime value.