AWS Entity Resolution Matching with LiveRamp, TransUnion, and Unified ID 2.0

Match and enhance your data with datasets and IDs from trusted providers in a few clicks

Benefits of Matching with Trusted Providers

Increase your data reach and scale

Translate your customer records with LiveRamp, TransUnion, and UID 2.0 identifiers to improve audience segmentation, campaign execution, measurement, and profile unification.

Easily create matching workflows with a few clicks

Enhance your records without writing code, reducing resolution time from days to minutes.

Enrich your customer records

Enhance your records with customer preferences and demographic signals to deliver highly relevant customer experiences.

Protect your customer data with private connectivity and reduced movement

Minimize data movement by matching records with providers natively integrated in this workflow, and enable AWS PrivateLink encryption and connectivity to keep your data secure.

Matching with LiveRamp

LiveRamp’s enhanced identity resolution solutions are designed to connect fragmented consumer touchpoints to the best representation of a person or household to drive accurate insights and build personalized marketing experiences. You can translate common identifiers into a stable, pseudonymous key (RampID), connect data with other trusted parties, and use pseudo-identifiers with hundreds of media destinations for marketing and advertising use cases.

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Matching with TransUnion

TransUnion’s TruAudience Identity solutions bring advanced identity resolution capabilities for data unification, enrichment, and audience segmentation use cases. You can improve your data quality by removing errors and adding new insights to help better understand your customers. With TransUnion, you can verify, correct, and de-duplicate your records and link disconnected data sets to more effectively interact with customers, and deliver highly-relevant, consistent experiences.

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Matching with Unified ID 2.0

Unified ID 2.0 (UID2) leverages encrypted email and phone number records and provides an open-source digital identity framework for advertising and marketing use cases. AWS customers can use AWS Entity Resolution to generate UID2s by matching their customer records with media publisher insights for campaign execution and measurement.

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