AWS End User Messaging is the new name for Amazon Pinpoint’s SMS, MMS, push, WhatsApp, and text to voice messaging capabilities.
What is AWS End User Messaging?
AWS End User Messaging empowers developers to integrate scalable and reliable messaging capabilities into their applications. Whether it's time-sensitive alerts, one-time passwords, or two-way communications, AWS End User Messaging helps ensure your messages reach their local or global destination across multiple channels like SMS, MMS, WhatsApp, push, and text to voice. AWS End User Messaging helps unlock the full potential of your messaging strategy by connecting your applications directly to your end-users across the channels they use and trust.
Verifications
Strengthen account security and streamline user onboarding
Leverage One-Time Password (OTP) verifications via SMS during signup and login processes to validate user identities and enable multi-factor authentication. By sending unique, time-sensitive OTP codes through SMS or WhatsApp, you can confirm registered mobile numbers, mitigating fraudulent activities and unauthorized access.
Notifications
Communicate urgent information, alerts, and reminders
Send messages to a broad audience or a targeted customer list directly to their mobile device via SMS, WhatsApp, or push. With flexible options that bring your channels together in one place, SMS, WhatsApp, and push can help ensure your customers see and engage with the messages that matter most.
Conversations
Send and receive messages
Deploy bi-directional communications with your customers with two-way SMS or WhatsApp. Send messages and receive customer responses to create an interactive messaging experience that helps increase engagement. Two-way SMS and WhatsApp is only available in certain countries and regions. For more information, see SMS and MMS country capabilities and WhatsApp supported country list.
Promotions
Deliver marketing or sales messages
Reach your audience instantly and foster engagement that drives revenue by incorporating SMS or WhatsApp and multimedia into your marketing strategy. Promotions are a powerful marketing tool and can be used to communicate limited-time offers, specials, and customer announcements. Heighten interest in your product or service at scale with SMS or WhatsApp and multimedia.
Benefits of AWS End User Messaging
Send messages at scale
AWS End User Messaging provides the global scale, resiliency, and flexibility required to deliver SMS, MMS, WhatsApp, push, and text to voice messaging capabilities in your web, mobile, and business applications. With AWS End User Messaging, your can trust that your messages are delivered to the geographies that matter most to your business.
Trustworthy messaging
AWS End User Messaging helps safeguard your business and your messages by supporting regulatory requirements and frameworks. It is our mission to help you maintain message integrity and build trust with your end users.
Optimize your communications
Integrate AWS End User Messaging with your other AWS services to keep data, app source code, compute, and end user messaging all in the same place. Flexible workflows, analytics, and insights allow you to build your applications faster and with confidence.