Third-party data solutions for Advertising & Marketing
Find, subscribe to, and use third-party data sets to help you to help you enrich customer profiles, personalize experiences, and optimize marketing campaigns that grow your business with AWS Data Exchange.
Easy-to-source Advertising & Marketing third-party data
Optimize marketing campaigns, improve digital strategies, and personalize audiences that grow your business with AWS Data Exchange. Gain valuable insights and construct predictive models to anticipate customer needs and preferences using AWS Data Exchange’s catalog of marketing database, analytics, and machine learning data sets.
Third-party data for Advertising & Marketing organizations | (1:16)
Explore Advertising & Marketing use cases with AWS Data Exchange
Optimize marketing campaigns and enhance your channel strategy to generate more business and improve new customer acquisition.
Combine third-party consumer insights data with your first-party data to gain a holistic view of your customer, enhance personalization, and increase overall retention.
Gain insights into high-demand searched items and trends to make product and information discovery easy and seamless for your customers.
Live Webinar
Modernizing geospatial data analysis and visualization with AWS & Foursquare
Join us for an informative webinar on harnessing the power of Foursquare's rich geospatial data for analytics and visualization. Understand how businesses are leveraging AWS Data Exchange for Amazon Redshift and Foursquare Studio to gain a competitive advantage, make better decisions, and drive growth.
Advertising & Marketing data providers
Register to become a data provider with AWS Data Exchange and easily reach millions of customers with your data in the cloud. AWS Data Exchange gives you a secure and efficient distribution channel while eliminating the need to build and maintain infrastructure for data storage, delivery, billing, and entitling.
Advertising & Marketing advantages with AWS Data Exchange
Improve segmentation
Build your enterprise data strategy and improve marketing segmentation to enhance customer experience and maximize campaign effectiveness.
Deploy models
Use a wide variety of AWS analytics and machine learning insights so you can deploy predictive models and gain a 360-degree view into your customers’ needs and preferences.
Personalize experiences
Personalize experiences with robust audience data sets that help you expand your reach, provide more personalized experiences, and grow your business.
"Working with AWS Data Exchange and Foursquare allowed us to seamlessly access over 52 million global point-of-interest records and improve our business catalog coverage."
Andrew Walleck
COO
Popular Advertising & Marketing data sets
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Optimize Digital Campaigns -
Enhance Personalization -
Localize Search for Mobile
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Optimize digital marketing campaigns and improve channel strategy
Optimize marketing campaigns and enhance your channel strategy to generate more business and improve new customer acquisition.
Popular Marketing & Strategy data sets on AWS Data Exchange
Consumer Data Insights - Platinum (Trial)
Epsilon’s Consumer Data Insights-Premium file, plus highly predictive purchase data elements sourced from actual transaction data exclusively available through Epsilon.Learn more
Consumer Finance Audiences – Digital (Individual or Household Level)
Consumer Finance Audiences – Digital contains individual or household level audiences with a variety of unique financial characteristics ranging from core information such as household income to predicted financial motivations and more.Learn more
Customer Segmentation
Target customers with applicable promotions and treatment optimizations with this need-state segmentation model.Learn more
Wealth Window for Digital Marketing - US only
Wealth Window is the Premier Source for Marketing Data for Savvy Brands Looking for Affluent Consumers Willing to Pay a Premium for Convenience.Learn more -
Gain a 360-degree view of your customer and enhance personalization
Combine third-party consumer insights data with your 1st party data to gain a holistic view of your customer, enhance personalization, and increase overall retention.
Popular Consumer Insights & Personalization data sets on AWS Data Exchange
Free Data: SafeGraph Open Census Data
SafeGraph Open Census Data contains 7,500+ demographic attributes (income, age, education, etc.) available at the Census Block Group level. All data from the American Community Survey is available in bulk with a clean schema and joined with Census Block Group geometry.Learn more
Neustar Always On Identity Management
Neustar’s Always On Identity Management gives you access to the most accurate and complete name, address, phone, and email data available. The data is compiled, verified, and enhanced with hundreds of demographics, behavioral, financial, property, segmentation, and geographic attributes and made available via a Realtime API.Learn more
ShareThis Consumer Behavior & Interest Data (Free)
ShareThis observes consented, anonymous engagement behavior for over 1.5B users on millions of sites that use our sharing tools. These behavioral signals are organized into taxonomies based on detailed categorical interests that can be used for insights and targeting.Learn more
Spend Data at Individual POI - Free Sample
SafeGraph’s Spend data set contains anonymized debit and credit card transaction data aggregated to individual places in the U.S. Gain insights on how spend behavior is changing over time at specific points of interest (POI).Learn more
Total Consumer Insights (TCI) Standard API - Trial
Total Consumer Insights (TCI) Standard is a comprehensive data set that provides demographic, location, and household information on 260 million individuals or 120 million households.
Learn more
WorldView global Demographic, Income, Expenditure, Segmentation & POI's
Experian WorldView provides key geo-level demographic attributes for 250 by 250-meter grids which cover the globe. WorldView includes Geo-demographic, Disposable income, Consumer expenditure, Segmentation and Points of interest (POI) data.
Learn more -
Localize search and discovery for mobile and web apps
Gain insights into high-demand searched items and trends to make product and information discovery easy and seamless for your customers.
Popular Search & Discovery data sets on AWS Data Exchange
Apptopia Mobile App Intelligence (Redshift)
Apptopia’s Mobile Intelligence Product gives daily insight into the performance of every mobile app in the world (6+ million apps).
Learn more
Estimated Top Sites
Estimated high level engagement metrics for the top 1,000 sites worldwide.
Learn more
Let us help you find the data you need
Speak with an AWS Data Exchange expert who can help you find the solutions you need to make smarter decisions.
Learning resources for Advertising & Marketing data professionals
Learn how technology companies are leveraging third-party data for mobile app personalization and localization. Hear from industry thought leaders on how they are successfully deploying Foursquare data and AWS services to stay up-to-date with customer demand and maintain the best app experiences.
Advertising & Marketing customer success stories
Build a deeper engagement with end users and create customer-centric experiences.
Nextdoor leveraged third-party location data to better understand the behaviors and usage patterns of their end users.
- Built new in-app features and functionalities based on point-of-interest data from Foursquare.
- Prioritized target customers and optimized user experiences.
Three pain points its users have with business development: lack of prospect customers, outdated prospect customer data, and difficulty integrating data into existing systems.
Sourcing Foursquare Points-of-Interests (POI) data enabled users to build filtered prospect views and visualize data on a geo-map.
- Access the latest POI data automatically so users can prospect customers without having to integrate manually with a CRM.
- Improve quality of prospective targets with filtered views.
- Save costs with private product offers.
Connect with AWS Data Exchange
