Transform customer experiences with the power of unified customer data
Customer 360 and digital customer experience on AWS
With purpose-built applications, services, and solutions AWS offers the technology to help you create accurate customer profiles that securely unify events, interactions, and transactions across any touchpoint throughout your customers’ journey in real time, so you have the right data foundation to deliver highly personalized, generative AI-powered customer experiences that increase trust and maximize business results, in the most secure cloud.
Benefits
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Make your data actionable with a few clicks
Unify siloed customer data from any source with purpose-built services that work seamlessly to make your customer profiles more accurate and useful.
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Deliver transformative experiences with AI
Generate and deliver highly personalized experiences in real time with unmatched performance and scale with the power of AI.
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Enhance privacy and increase customer trust
Protect sensitive customer information with the most secure cloud computing environment and generative AI guardrails that enable you to protect your brand.
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Reduce costs and drive business growth
Reduce costs and accelerate business growth with pay-as-you-go, forward-thinking solutions that help you increase customer loyalty.
Use cases
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Prepare unified consumer data
Understand your user and context for ad product creation, create privacy-enhanced constructs for interoperating with advertisers, and forecast inventory availability.
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Activate and monetize advertising campaigns
Place and assemble your ad space, serve your ads, and integrate with third parties to help you monetize.
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Measure performance more effectively
Measure the efficacy of your ad campaigns for advertisers, and performance of your advertising business.
Get inspired
Customers are transforming customer experiences with the power of unified customer data and generative AI in the most secure cloud.
Services to build and scale
Innovate faster with new services, capabilities, and infrastructure that pushes the envelope to deliver the highest performance while lowering costs for digital customer experience.
Featured solutions to rapidly solve business challenges
Vetted solutions and architectural guidance for customer 360 and digital customer experience, whether you prefer off-the-shelf deployments, or customizable architectures.
Featured AWS Partners
Leverage the broadest set of partner offerings to reimagine customer 360 & digital customer experience to increase loyalty and attract advertisers, and interoperate with your existing and future technologies.
