Product Information Management

As the central hub for cataloging products and store-associated product data, product information management (PIM) software is a critical solution for marketers in consumer goods. Companies can add information like product identifiers, technical specifications, product descriptions and categories, brand names, retail partners, pricing, warranty information, and more. By using Product Information Management solutions on AWS, consumer goods companies can deploy a single, centralized platform to collect, manage, govern, and enrich product information and content and then distribute it to marketing, sales, and commerce channels.